Hidden Market The hidden market

What is this step about?

80% of all jobs are found in the hidden market. To tap into this market, an unsolicited approach must be used. This unsolicited approach can be in the form of:

• calling in person for a face-to-face meeting (for those of you courageous enough!);
• a telephone call for those who feel more comfortable talking (than writing);
• an unsolicited letter (most often used).

What is its purpose?

By understanding and embracing the use of the unsolicited approach, you will learn how to get an interview with the person you have targeted for a job (who has the power to hire you).

What happens if I fail to do it?

By not using an unsolicited approach, you limit yourself to only one method of job hunting: answering ads (which represent only 20% of all jobs available). You will be one in hundreds or thousands of applicants and suffer from these odds.

The only jobs you will consider will be the ones defined by employers. You'll have to "fit into the box" instead of "having a box customized for you".

What will be my result?

You will create a customized unsolicited letter to be sent to a specific person. Your letter will list reasons why he/she should meet with you.